How Chai Became India’s 4 PM Ritual: A Look at the Science & Culture

Every day around 4 PM, something stirs across India : a quiet craving for chai. Discover the science and culture behind the beloved ritual that brings warmth, focus, and connection to millions.

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Monsoon Whispers & The Magic of Chai

As the monsoon sets in with its rhythmic rains and earthy aroma, there’s no better companion than a cup of chai. This blog celebrates the cosy magic of chai-time — a daily ritual that brings warmth, connection, and joy when shared with family and friends. From comforting sips to cherished moments, discover why the monsoon and chai are truly made for each other.

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No Confusion, Only Infusion

Have you wondered when someone says ‘infused Tea’, what it’s really about? Well, if you’re thinking fruit or herbal teas, you’re not wrong. Infusions have a base tea–typically green or black–mixed with the infusion of a particular flower, herb or fruit that could add flavour, taste and enhance the healthy benefits of drinking tea itself.Infusions are a great way to stay hydrated and with a cup averaging about 4 calories, they can be a tasty way to enjoy a sweet, fruity or spicy drink without sugar. With a flavour to suit every palette, they’re a delicious plant-powered way to boost...

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The Evening Chai Ritual

Home – where you seek some much-needed relaxation at the end of a long day! And just as you’d do for everything else you hold dear, you may have a go-to ritual as soon as you walk into your home at the end of a long, hectic day.  Whether it’s putting on your mood music or setting the kettle/decoction for a steaming cup of tea/coffee, it’s what helps you disconnect and relax from all that the day has been thus far. On most days, your evening home rituals will set you up for comfort and relaxation, but what about those...

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Do The Cold Brew!

While we’re all sitting at home hoping and waiting for the COVID-19 situation to reach it’s end, we thought we’d help all of you looking to learn, practice and perfect a skill or two with the down time you have.

And since summer is around the corner, we thought we’d let you in on something that’s extremely popular in the F&B industry especially this time of year  – the Cold Brew Iced Tea.

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