
It’s 3:58 PM. Your body knows it before your brain does, it’s time for chai!
Across homes, offices, trains, and tiny tapris, a quiet craving rises in India every day around this hour. That dependable, comforting cup of chai has become more than a drink, it’s a ritual. But how exactly did chai become the nation’s unofficial 4 PM tradition?
Let’s break it down.
A Cultural Constant
Chai isn’t just a beverage in India, it’s woven into the rhythm of our lives. But the 4 PM ritual took shape as the workday structure became more defined in urban India. As 9-to-5 jobs became the norm, post-lunch fatigue set in. People naturally turned to a short, energizing break.
Chai became that pause.
It wasn’t just about caffeine, it was about connecting.
Office colleagues bonded at the pantry. Families gathered in the kitchen. Conversations brewed alongside the tea. What started as a quick break turned into a shared national moment, a collective pause that gave comfort, focus, and familiarity.
Why Your Body Craves It
There’s real science behind your afternoon craving.
Between 2 PM and 5 PM, most of us experience a natural energy dip due to our circadian rhythm. Our alertness lowers, we get sluggish, and our brain looks for something to recharge.
Chai hits all the right notes:
- Mild caffeine gives a steady lift without the crash of coffee
- Spices like ginger, cardamom, and clove awaken the senses
- The warmth soothes the nervous system and aids digestion
- And the ritual itself: brewing, pouring, sipping simply calms the mind
It’s not just a drink. It’s a reset button.
The Emotion in Every Sip
Ask anyone what their 4 PM chai means to them and you’ll hear memories. Of school days and biscuit-dipping. Of hostel chai shared from a steel tumbler. Of quiet comfort after a long Zoom call.
This ritual is about belonging. It’s about taking five minutes for yourself. It’s about the idea that no matter how busy the day gets, chai will be waiting.